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Common Mistakes in Business Process Automation. The Implemented System Is Needed By Only One Person – The Sponsor

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Situation


An organization has a key stakeholder who initiates the implementation of a new business system (such as a planning and budgeting system). Typically, this stakeholder is a senior executive – often the CFO or CEO – who acts as the project's "Sponsor." The Sponsor is convinced that the new system will solve critical business challenges. However, other employees who will ultimately use the system daily do not clearly see its value and prefer familiar tools such as Excel, Google Sheets, or existing accounting software.

Consequently, the project is enforced from the top-down using administrative measures, resulting in resistance from end users. When (or if) the Sponsor shifts focus to other company priorities, the implementation stalls or may even be formally completed but never truly adopted.


Core Issue


The Sponsor understands the potential business benefits of the system but fails to effectively communicate these advantages to the broader team or provides only superficial explanations. Employees do not receive clear answers to critical questions like, "How will this specifically benefit me? How exactly will this system simplify my work? Why should I take on additional tasks when my existing workload remains unchanged?" Without clear personal incentives, employees often revert to familiar methods – after all, the old way "already worked."

Meanwhile, the implementation might seem formally successful: the system is installed, technical requirements are met, and acceptance certificates are signed. However, employees do not actively use the system. Eventually, the Sponsor becomes frustrated and frequently blames the vendor for delivering an "unsuitable solution."


Consequences


  1. Project delays
  2. The project moves forward only due to administrative pressure, as long as the Sponsor has willpower, time, and faith. Employees remain reluctant to learn or contribute information essential to the project.

  3. Sabotage and lack of motivation
  4. Employees, unclear about the system’s value, participate superficially. They ignore new processes, neglect system testing, and skip training sessions.

  5. Ineffective system utilization
  6. The system is said to "not work" (in reality – it’s simply not being used). The implementation is either frozen or enters a prolonged phase of endless "tweaks" with no visible results. The project is ultimately considered a failure.


Case Study

Consider a large mining holding company managing multiple mines, each containing several operational quarries. Each quarry involves complex cost calculations requiring regular profitability analysis over medium to long-term horizons. If ore volumes decline or maintenance and equipment costs increase, management may decide to mothball the facility.

Effective decision-making requires frequent "what-if" scenario analysis – for instance, halting extraction at one site and starting development at another. The company’s CFO regularly needs accurate economic profitability analyses for each site. Although numerous Excel templates exist for these calculations, constant changes in specifications and cost standards make the process cumbersome. Each recalculation demands extensive manual effort from the finance department, which struggles to process data efficiently within existing Excel frameworks. To resolve this, the CFO decides to implement a new automated system. The resulting calculations would form the basis for annual budgeting.

After selecting a software platform, the design phase begins. The contractor prepares a design document submitted for approval, initiating endless rounds of revisions and conflicting feedback from various departments. Some departments provide contradictory input, either internally or in comparison with earlier agreed requirements.

The finance department – key users – quickly approves the design since they understand how the new system will simplify their tasks. However, problems arise with other departments:

  • Technology Department: Required to prepare detailed Bills of Materials (BOM) aligned with new design requirements, resulting in significant additional workload during implementation and ongoing maintenance.
  • Production Department: Expected to input large volumes of actual operational data into an unfamiliar system, substantially increasing their workload without clearly defined benefits.
  • IT Department: Tasked with ensuring rapid integration and data exchange, they face tight deadlines and recognize a high risk of delays.

Although all departments share responsibility, most lack motivational incentives. Staff either intentionally prolong the approval process through continuous "clarifications" or attempt to reduce their future workload, jeopardizing successful implementation.

With an authoritarian management style, the Sponsor pressures departments and implementers to quickly finalize and approve the design. Department heads complain the document is incomplete. During a cross-functional meeting, the Sponsor reviews comments, perceives them as minor or contradictory, and forcibly obtains approval.

Unfortunately, this approach does not address the underlying problems, causing similar issues in subsequent implementation phases.


Problem Indicators


  1. Goals are not measurable
  2. “Automate planning and budgeting” is not a properly defined goal. Goals should be specific, measurable, and clearly defined – for example, reducing staff workload or minimizing routine tasks.

  3. Lack of end-user engagement
  4. Key users (finance specialists, controllers, analysts) revert to old methods despite having a new tool. They often cite reasons such as system complexity (in reality, lack of proper training), unfriendly interfaces (lack of experience), or system errors (often misinterpretations of new data formats).

  5. Poor communication between Sponsor and staff
  6. Employees are not adequately informed about why the system is essential, how it will facilitate their daily tasks, or how it may affect their career development. Merely stating, “We’ll implement a new system, and everyone will just start using it” simply doesn’t work.


How to Avoid the Mistake


1. Clearly define value for all stakeholders

For example:

  • Sponsor (CFO): Will receive timely, accurate, and comprehensive company-wide data to support strategic decisions.
  • Finance professionals and analysts: Will reduce routine tasks and minimize the risk of error.
  • Cost-center managers: Will be able to prepare and justify their departmental budgets more efficiently, freeing up time for core operational duties.

2. Identify a motivated "project champion"

Engage employees eager to adopt innovative solutions first. Let them be the first to test the system, help shape a positive image of it among their peers, and eventually become ambassadors for the change.

3. Establish measurable objectives and clear success criteria

Instead of vague objectives, set clear, attainable metrics emphasizing productivity improvements. For example:

  • "Reduce budgeting cycle from three months to three weeks through automation."
  • "Decrease calculation errors by 80% via standardized calculations and built-in system controls."
  • "Enhance accuracy of financial forecasts by automating historical data integration and validation."

4. Invest in comprehensive training and ongoing support

After system launch, continuously gather user feedback and hold regular training and Q&A sessions. Employees should consistently feel supported in learning new tools, not left isolated with unfamiliar technologies.


Join us on April 17 for the webinar "How to avoid mistakes in automation projects" — we’ll cover common mistakes companies make at various stages of automation. The webinar starts at 10:30 AM (UAE time). Full agenda and registration — via the link.


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